Frontend presentation for Feed Factory uses site modules shipped in pkg_rca_feedfactory, not SP Page Builder overlays in ordinary documentation workflow. Imported articles themselves are standard com_content items your template already renders.
Publish mod_rca_feedfactory from Content, Site Modules when you need frontend feed lists or presentation configured in module parameters. Assign template positions your theme exposes and set access levels so only the intended audience sees syndicated navigation or lists.
Publish mod_rca_feedfactory_categories when you need category-oriented feed navigation on the frontend. Use it on hub pages where visitors browse related imported categories without opening administrator.
Import2Content creates or updates com_content articles in categories you chose. Blog layouts, featured views, and menu items behave like any other article once imported. Helix or other template format fields apply when RCA Helix Compat and Feed Factory version gates are met as described in Integrations.
Feed Factory does not export your site as RSS on the frontend modules; import and export are different products conceptually. Modules do not replace menu design or SPPB marketing pages; they present feed-related navigation and lists you configure.